Daft gone … daft

Posted on July 20, 2006, under general.

I just got an email from DAFT, informing me that they were now Ireland’s busiest website. I normally simply delete marketting e-mail, but this time I was curious to find out how exactly they so accurately surveyed the business of every single Irish website.

Here’s the mail I got from daft:

From: The Daft Team
Date: 20 Jul 2006 20:38:55 -0000
Subject: Thank you for using Daft

Hi Colm, It has just been announced by the ABC that Daft.ie is Ireland’s Busiest Website. We just wanted to say thank you for using Daft especially to anyone who bought a new home on Daft over the last year.

The latest figures show that Daft received requests for over 27 million pages of information in the month of May. The number 2 website is Eircom.net with 22.2 million and number 3 is RTE.ie with 21.7 million.

http://www.daft.ie/news/2006/irelands_busiest_website.daft

As the biggest property website in Ireland, Daft.ie has more property for sale than anyone else. So if any friends or family are looking to buy a house make sure to tell them to check out Daft the number 1 property website.

Thanks,
The Daft Team

Here’s a cache of the link in case it changes.

I’ve mailed to point out that I can find no statement from ABC announcing Daft as Ireland’s busiest website (on their site, they state the much more reasonable “Daft.ie Now Ireland’s Busiest Certified Property Site”), and also to point out that even if they made such a statement, how could they possibly know if it was true or not? daft.ie may well be the top Irish ABC-audited website, but that does not make them “Ireland’s busiest website”.

I don’t know if ftp.heanet.ie can be called a “website” but it’s busier than any of the numbers quoted. I don’t know if boards.ie is ABC-audited, it may well be busier. I don’t think google.ie is ABC-audited, it may well be busier. Either way, the point is, there is simply no way to gauge it, at least not with certainty enough to be able to declare any website the busiest in Ireland (or do they mean the busiest Irish website? who even knows?).

I don’t like this. I don’t like this a lot. Claims such as “Daft.ie Now Ireland’s Busiest Website” should, in my opinion, be backed up and well-defined. At least the ABC report gives me a real-world person to phone and bug about this tomorrow.

25 Replies to "Daft gone … daft"

gravatar

Brian Greene  on July 21, 2006

here daft.ie are 12th…
http://www.alexa.com/site/ds/top_sites?cc=IE&ts_mode=country&lang=none

that kinda PR smacks of sale intentions. perhaps Daft are going to have a sale.

gravatar

Justin Mason  on July 21, 2006

There’s a vast difference between ‘Ireland’s Busiest Website’ and ‘Ireland’s Busiest Certified Property Site’. Very shoddy…

gravatar

Jason  on July 21, 2006

Very shoddy indeed

gravatar

colmmacc  on July 21, 2006

other Colm:

What figures? As far as I’m aware there are no comprehensive figures available for all websites in Ireland.

gravatar

Colm  on July 21, 2006

The article clearly says “These figures make Daft.ie Ireland’s busiest certified website at 17th July 2006″.

Iirc, eircom.net claimed to be Irelands largest/busiest website based on an abc audit aswell.

In fairness you are just being pedantic.

gravatar

colmmacc  on July 21, 2006

I am not being pedantic. Right there on the front-page of Daft, they are saying; “Daft.ie is Number 1 Thank You! Daft.ie was the busiest Irish Website in May 06″,
but have no evidence that I can find to back this up.

gravatar

colmmacc  on July 21, 2006

ABC neither audit every Irish website not every website in Ireland. I can find no statement or announcement from ABC saying that daft is the busiest website in Ireland, and how could they? What they’ve said, that I can find, iis that daft is the bueiest Irish website they’ve audited, in the month of May.

That’s still an impressive acheivment on the part of daft, but it simply does not match up with what they are claiming. We have strong reasons to doubt their claim of “Ireland’s busiest website”.

gravatar

Colm  on July 21, 2006

Out of interest, which Irish websites do you think are busier?

gravatar

colmmacc  on July 21, 2006

The Alexa list looks moderately credible, I definitely think that Google.ie may well be busier, I’d be surprised if it wasn’t. But that’s not the whole point. Even if Daft are Ireland’s Busiest Website (whatever that even means), it’s not a claim that can ever be stood over. It’s not open to confirmation, there is just no way to know for sure.

It smacks of poor marketing to making such a claim, it’s just stretching things too far in my opinion.

gravatar

colmmacc  on July 21, 2006

Another one is ryanair.com, which ranks a full 6,000 places higher than daft.ie in the Alexa global ranking.

gravatar

colmmacc  on July 21, 2006

Apologies, more like 5,000 places higher. I was slightly over-zealous there.

gravatar

colmmacc  on July 21, 2006

Hmm, your comment did get flagged by spam-karma, based on the number of comments in relatively quick succession. My fault, I’ll see if I can turn off that check.

As for your point. I’m not certain what it is. Unless you have some broad base of evidence showing that daft.ie is Ireland’s busiest website, I don’t see how what I’m saying can be refuted.

Are you affiliated to daft.ie?

gravatar

Colm  on July 21, 2006

No, just making an argument against. Anyway, we’ll never agree so best to leave it. Post what you find out after you “phone and bug about this”…

gravatar

Colm  on July 21, 2006

No, just making an argument against. Anyway, we’ll never agree so best to leave it. Post what you find out after you “phone and bug about this”…again my other email is blocked.

gravatar

Justin Mason  on July 21, 2006

Colm, did you remove the other Colm’s comments? that looks like a very one-sided conversation now.

gravatar

colmmacc  on July 21, 2006

Sorry about the comments going missing, that’s me trying to fiddle with spam-karma, they should be back now.

gravatar

Cian  on July 23, 2006

Alexa rankings aren’t seen as credible, there’s more then a number of problems with their methods.

gravatar

colmmacc  on July 23, 2006

But no figures are credible, noone has – or could – accurately survey the entire internet. That makes comparisons a complete nonsense.

gravatar

Cian  on July 24, 2006

Whatever about comparing entire internet, ABC figures are trusted by the advertisement industry, which really is the important factor to advertisers. It’s about accurate and trusted measurements, ABC are seen to be good at such, Alexa are not. Sadly unlike the print and broadcast media, large websites haven’t generally agreed on one central provider of ratings.

While the email and the Daft.ie webpage headline were misleading, in the first paragraph in the release on the both sites it says, “…the largest ABC ELECTRONIC audited figure for any Irish website to date. These figures make Daft.ie Ireland’s busiest certified website at 17th July 2006…”.

I think the only real problem here was the omission in the email of saying it was the largest ABCE audited site.

gravatar

Cloud  on July 24, 2006

Not sure why all the audit dates are different on that top 10 list, maybe that’s when the audits were started?

http://www.abce-ireland.ie/cgi-bin/gen5?runprog=abce/abce&noc=y

http://www.johnbreslin.com/blog/2006/07/24/daftie-now-ireland%e2%80%99s-busiest-certified-property-site/

gravatar

Dan King  on July 24, 2006

Thanks for the mention of boards, but we wouldn’t come anywhere near that number of page impressions (yet). I don’t have exact figures, but I’d guess perhaps 15,000,000 pages per month at the moment.

gravatar

RogerG  on July 24, 2006

Daft is a smashing site and I the lads will do really well out of it, and they deserve it. I think someday soon, if not already it might be the busiest site in Ireland / busiest Irish site.

It’s going to be very difficult to measure them or label them, however, once they add in http://www.daft.ie/international/ are they now an international site? If they start to add in stats from overseas visitors to that directory then you are starting to compare apples with oranges. Is Aodhan Cullen’s site, statcounter an Irish site?

As they expand internationally it will become impossible to measure them as an Irish site. Who cares? I’m sure the lads won’t at that stage.

gravatar

larry  on February 16, 2007

get a life Colm u geek, u must have feck all to do if u went into that much trouble to make urself feel clever.

gravatar

John  on February 10, 2008

Pedantic? maybe. Incorrect? debatable. Clever? definitely!
Nobody is going to sue daft over these claims. Daft is a very busy website and at the very least it is somewhere up there. All of this indignation and debate by third parties will have little or no negative effect of daft as a business and I would expect could have a significant effect on their hits, rankings and awareness levels.

John
http://www.backupanytime.com

Leave a Comment