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Daft.ie Now Ireland's Busiest Website

Richard Foan Managing Director ABC ELECTRONIC, Brian Fallon Director Daft.ie and Eamonn Fallon Director Daft.ie
receiving the ABC certificate in London's central media district at Canary Wharf


Daft.ie, Ireland's largest property website, is now Ireland's busiest website. An independent audit of internet traffic by ABC ELECTRONIC confirms that Daft.ie received requests for over 27 million pages of information (Page Impressions) in May 2006, the largest ABC ELECTRONIC audited figure for any Irish website to date. These figures make Daft.ie Ireland's busiest certified website at 17th July 2006, ahead of other well-known sites including; RTE.ie (22 million, May 06), Eircom.net (22 million, January 06) and MyHome.ie (18 million, October 05).

Audience Figures (ABC Certified*)

  Total Daily Averages
Page Impressions 27,675,927 892,772
Unique Users 425,149 24,047

* Total qualifying traffic for the certification period 1 May - 31 May 2006

Originally founded in 1997 to service the Irish rental market, Daft.ie has successfully positioned itself as Ireland's leading property site. Today it operates in the residential, commercial and overseas property markets through a network of over 1000 estate agents and 40,000 landlords.

Commenting on the ABC ELECTRONIC figures, Eamonn Fallon, Director Daft.ie said "We're delighted with the results. Daft.ie is now the largest and the busiest property website in Ireland. These figures are even more impressive when you consider the population of Ireland. For example, Daft.ie delivers twice as many Page Impressions per head of population than the biggest property website in the UK [rightmove.co.uk]. This is a good indication of how comfortable Irish people have become using the internet to buy, sell and rent property online. We also believe our success has been based on our ability to grow with our original audience. Whereas once we were the first port of call for students looking for a room to rent, almost ten years on we now help them buy a new home, rent an office or purchase a property abroad".


* See Certified Irish Websites at the bottom for more details

According to Richard Foan, Managing Director, ABC ELECTRONIC: "It is highly encouraging that Daft.ie is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards. Advertisers, Estate Agents and Landlords can now use the site with confidence in the certified traffic figures".

View the ABC Certificate


Ends

Notes to the Editor

About Daft.ie
Daft.ie is Ireland's biggest property website with the largest selection of residential property for sale in Ireland. It is also the primary online destination for commercial, overseas and residential property to let. Daft.ie was founded in 1997 as an efficient way of finding property and house mates online. In recent years Daft has expanded into all areas of the Irish property market and today has a thriving network of over 1,000 estate agents and over 40,000 landlords. In 2005, Daft.ie customers applied for over €3 billion in mortgages. The company has won numerous awards for its innovative approach and strong customer focus. In 2005 it won Innovation and Internet Entrepreneur of the Year (IIA Net Visionary Awards), Best International eBusiness Website (United Nations World Summit, Tunisia), Small Business of the Year (Small Firms Association) and Digital Media Brand of the Year.

Daft.ie publishes the Daft Report and the Daft House Price Index, essential tools for anyone with an interest or a stakehold in the Irish property market

About ABC ELECTRONIC
ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC's role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.

For more information, contact:
Jennifer Mooney, Marketing Solutions (Daft.ie)
087-8336450

Mark Barber / Julia Murray / Phil Borge (ABC ELECTRONIC)
Eulogy!
Tel: +0044 20 7927 9999
Email: abc@eulogy.co.uk


Certified Irish Websites

Position Media Owner Site Name URL Page Impressions Unique Users Audit Date
1 Daft Media Daft.ie www.daft.ie 27,675,927 425,149 May-06
2 Eircom Eircom.net www.eircom.net 22,272,412 909,090 Jan-06
3 Radio Telefís Éireann RTE.ie www.rte.ie 21,710,374 1,037,820 May-06
4 MyHome Ltd MyHome.ie www.myhome.ie 18,031,180 243,031 Oct-05
5 Irish Times Irish Times www.ireland.com 13,035,523 858,502 Mar-05
6 Keyland IrishJobs.ie www.irishjobs.ie 9,429,723 330,103 Jan-06
7 Empathy Marketing Ltd Pigsback.com www.pigsback.com 9,142,556 271,206 Mar-06
8 IN&M PropertyNews.com www.propertynews.com 3,845,623 - May-04
9 IN&M Belfast Telegraph Online www.belfasttelegraph.co.uk 3,180,616 272,017 Oct-04
10 Monster.ie Monster.ie www.monster.ie 3,100,685 158,644 Sep-05
11 Keyland NIjobs.com www.nijobs.com 1,416,210 51,132 Jan-06
12 Intel Performance Learning Solutions Skoool.ie www.skoool.ie 845,121 31,058 May-02

Source ABC Electronic, for more information see www.abce.org.uk



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